Taobao Smartphone Users Soared to 100 Million in Six Months

It is understood that in the first half of this year, the number of users who made orders on Taobao via cell phones exceeded to 100 million, with the total number reached 400 million. New mobile phone clients began to drive the exploding amount of the Taobao overall traffic growth. And the number of daily active users is three times more than the last year.

Nowadays Taobao mobile phone users stay around 20 minutes on the app. And this way of online shopping has changed the seller’s business model, so more and more sellers begin to focus on the sales on the mobile terminal.

The number of Taobao mobile phone users increased biggest in Guangzhou province, which has reached 515,000, growth of 48.5% compared with last year, and followed by Tibet, Guangxi, Yunnan and Hainan provinces. Following the early development of mobile phone Taobao that considers coastal cities as the main force, now remote areas like Tibet and Xijiang became fertile soil of the online sellers, the growth rate is not lower than the north of Guangzhou and other cities.